Taylor Swift: New CoverGirl Spokesmodel

By Patrice Ewell
Singer, songwriter, actress Taylor Swift is the newest addition to COVERGIRL. Swift just finished shooting her first advertisements for COVERGIRL and will be the spokesmodel for a new line of products for the brand. The ads are scheduled to debut in January 2011.With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006. To date she has sold more than thirteen million albums and is the top-selling digital artist in music history.

“With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”

“I am so excited to become the next COVERGIRL,” said Swift. “I have admired many of the COVERGIRLs since I was a little girl . . . great artists and actresses who are confident and still themselves. It’s like a dream come true to be a part of the future of COVERGIRL.”

“I love makeup,” Swift says. “When I go on stage, I get to play with my look and try on all kinds of different colors try red lips tonight, purple eyeshadow tomorrow. You get to play around with all these different characters, and I think that’s one of my favorite things about makeup you can put on a new character.”

Swift says she wanted to sort of show how makeup can play up your natural features. It’s not about changing how you look. I feel like I still look like myself, and that’s exactly what I hoped for.

Since its introduction in 1961, the COVERGIRL brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and its current roster of COVERGIRLs includes Queen Latifah, Ellen DeGeneres, Rihanna, and Drew Barrymore.

For more information on COVERGIRL’s family of spokeswomen click here