Fredericks of Hollywood,Hard-Rock Cafe Las Vegas Partner Up

photo courtesy of© 2007 Betsy Malloy Photography.

photo courtesy of Igougo.com


by Patrice Ewell

What do sexy lingerie and Vegas have in common? Not much, you may say. While the weather is warming up and millions of people are preparing for vacation, Las Vegas is preparing for visitors.

Last Tuesday, Frederick's of Hollywood, one of world's reputable sexy lingerie distributors, and The Hard Rock Cafe Casino and Resort in Las Vegas announce they have have team-up to market and promote their brands.

Thomas Rende,CFO of Fredericks of Hollywood described the two brands together as "sexy and iconic." Rende stated they are doing the partnership for women. The two companies aim at marketing their brands through combining each other's products, social networking and promotion events.

So now, when visitors are headed to the pool, they can also purchase products from Frederick's of Hollywood at the Hard Rock Cafe in Vegas. When visitors are at any club inside of the hotel, Fredrick's merchandise will be available as well. If visitors happen to not make their way to the pool or clubs in the hotel, there will still be Fredrick's of Hollywood merchandise available throughout the hotel.

Thomas Lynch, Frederick's Chief Executive Officer claims ,"The partnership embodies the excitement of Las Vegas and the sexy look of Hollywood."

‘Eclipse’ Fashion Week Day 3 EXCLUSIVE: Nordstrom Adds A Dress, A Hoodie And Some Makeup! » Hollywood Crush

‘Eclipse’ Fashion Week Day 3 EXCLUSIVE: Nordstrom Adds A Dress, A Hoodie And Some Makeup! » Hollywood Crush

Taylor Swift: New CoverGirl Spokesmodel

By Patrice Ewell
Singer, songwriter, actress Taylor Swift is the newest addition to COVERGIRL. Swift just finished shooting her first advertisements for COVERGIRL and will be the spokesmodel for a new line of products for the brand. The ads are scheduled to debut in January 2011.With millions of fans worldwide, Swift has achieved remarkable success since first entering the country music scene in 2006. To date she has sold more than thirteen million albums and is the top-selling digital artist in music history.

“With her fresh beauty and authentic style, Taylor is a wonderful addition to the COVERGIRL family,” said Vince Hudson, General Manager, COVERGIRL Cosmetics. “Through all her success, Taylor remains a grounded and sincere woman who connects with fans everywhere just by being true to who she is. She personifies the iconic image of the brand while representing the next generation of both inner and outer beauty.”

“I am so excited to become the next COVERGIRL,” said Swift. “I have admired many of the COVERGIRLs since I was a little girl . . . great artists and actresses who are confident and still themselves. It’s like a dream come true to be a part of the future of COVERGIRL.”

“I love makeup,” Swift says. “When I go on stage, I get to play with my look and try on all kinds of different colors try red lips tonight, purple eyeshadow tomorrow. You get to play around with all these different characters, and I think that’s one of my favorite things about makeup you can put on a new character.”

Swift says she wanted to sort of show how makeup can play up your natural features. It’s not about changing how you look. I feel like I still look like myself, and that’s exactly what I hoped for.

Since its introduction in 1961, the COVERGIRL brand has been a pioneer in celebrating women’s inner and outer beauty, and their drive to look and be their best selves. The long list of famous COVERGIRLs has included Christie Brinkley, Cheryl Tiegs, Rachel Hunter, Tyra Banks, Niki Taylor and Molly Sims, and its current roster of COVERGIRLs includes Queen Latifah, Ellen DeGeneres, Rihanna, and Drew Barrymore.

For more information on COVERGIRL’s family of spokeswomen click here

Costume Institute Gala Dedicates First Women's Exhibit

By PATRICE EWELL

For the first time in history,The Costume Institute of The Metropolitan Museum of Art dedicated it's first exhibit to American women this spring 2010. The exhibit was Inspired by Brooklyn Museum Costume Collection at the Metropolitan Museum of Art.

The exhibit is on view from May 5 through August 15, 2010. The costume collection explores developing perceptions of the modern American woman from the 1890s to the 1940s. Costume designers also explored how perceptions have affected the way American women are seen today. Two of the main issues on the forefront of the exhibits were, how the American woman began feminine style revolutions that reflected her political or social freedom.

The way the mass-media represented American women in earlier centuries laid the foundation of American style, which was a theme explored in the final gallery.

“Models are not just faces and bodies,” Ms. Danatella Versace said. “They have brains.”

According to Eric Wilson of The New York Times,this has been a rough decade for models, with accusations that their industry has been encouraging unhealthy behavior by promoting a stick-thin figure and underrepresenting models of color. Beverly Johnson, the first black model to appear on the cover of Vogue, in 1974, said the exhibition, which traces fashion history from Richard Avedon’s portraits of Dovima and Sunny Harnett in the 1950s through the supermodels of the 1980s, was a great acknowledgement of the contributions of models to fashion.

To celebrate the opening of the exhibit, the Museum's Costume Institute Gala Benefit takes place on Monday, May 3, 2010. The evening's Co-Chairs are Oprah Winfrey, Patrick Robinson, Executive Vice President of Global Design for Gap and Anna Wintour, Editor-in-Chief of Vogue. This fundraising event is The Costume Institute's main source of annual funding for exhibitions, operations and capital improvements.

"The ideal of the American woman evolved from a dependence on European, Old World view of elegance into an independent New World sensibility that reflected freedoms still associated with American women today," said Andrew Bolton, Curator of The Costume Institute. "The show looks at fashion's role in defining how American women have been represented historically, and how fashion costumes women into archetypes that persist in varying degrees of relevance."



Click here to view VOGUE's Take on the Gala

Celebs dare to be different at Met Gala

Super Model Natalia Vodianova and DeBeers team-up for a good cause

By-PATRICE EWELL

Designer jewelry does not only make you appear stunning, it can also help a kid in Russia have a new place to play.
The best of the best in the fashion world came together to support a good cause at London's roundhouse theater this February. DeBeers sponsored Love Ball Gala's second annual fundraiser for Russian-born super model and philanthropist Natalia Vodianora's charity,The Heart Foundation, according to Alexa Brazilian of Elle Magazine.DeBeers is one of the largest diamond trading companies in the world.
The Heart foundation has built 40 playgrounds in Russia to date. Vodianora said, " I thought about being a poor little girl in my hometown,Nizhniy Novgorod. My sister and I had no place to play."

Vodianora also added,seeing the children in the first park they built was the most moving experience of her life. That moment inspired her to co-design with DeBeers, The Magic Moments Necklace. The necklace features delicate diamond-studded chains and two pink and white heart shaped diamonds according to Joyann King of InStyle Magazine.Also,The Magic Moment's central pendant features a 1.10-carat, fancy intense pink, heart-shaped diamond paired with a 3.06-carat, white, heart-shaped diamond handset in delicate micropavé. The pendant is held by a white gold chain studded with white, pink and yellow diamonds, with part of the chain being detachable to allow for versatility,according to Jeff Miller of The Rapaport Group,an international development company supporting diamond and jewelry markets.

Vodianora was very passionate about the inspiration behind the necklace. "Designing this piece with DeBeers was an experience I will treasure forever. We love the versatility of the piece, which can be worn encircling the body or as a pendant," she said.
The DeBeers Magic Moment Necklace designed by Natalia Vodianova raised $277,000 in total. The Love Ball Gala raised more than $1.5 million for the Charity.

(Natalia Vodianova wearing The Magic Moment Necklace:Top Right)

Naked Heart Foundation London Love Ball 2010 from Naked Heart Foundation on Vimeo.

NHF Trustee Lucy Yeomans from Naked Heart Foundation on Vimeo.

Check out Elle Magazine for more info on the Love Ball Gala.Click Here.


Want to learn more about The Naked Heart Foundation? Click Here